If you drive through Pahoa (in the Puna district of the Big Island, HI) on Sunday morning, you will see this trio of signs directing you to a small, charming farmers’ market.

Each sign uses a different marketing approach to allure potential customers.

I don’t know how their chili or soup tastes, but I like their banner.

This is my contribution to edition #112 of Black and White Wednesday – A Culinary Photography Event created by Susan of The Well-Seasoned Cook, now organized by Cinzia of Cindystar, and hosted this week by Sanhita of Pocket full of Spices.

The photos were shot in color and then converted to black and white (using Lightroom preset Split Tone 1 for the top photo and B&W Look 2 for the bottom one).

This is the gallery of images contributed to the event.

Who is hosting the current and future editions of the event.